GI Mahotsav in Guwahati was inaugurated by Assam Governor Lakshman Prasad Acharya, who strongly pitched for the ‘Vocal for Local’ initiative and highlighted the importance of Geographical Indication (GI) products in preserving cultural heritage and strengthening local economies. The event brought together artisans, producers, entrepreneurs, and policymakers to showcase Assam’s rich tradition of GI-tagged products.
Moreover, the Governor said GI Mahotsav in Guwahati serves as a vital platform to connect local producers with wider markets. He emphasised that promoting indigenous products not only protects traditional knowledge but also creates sustainable livelihood opportunities for artisans and farmers.
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GI Mahotsav in Guwahati showcases Assam’s heritage
Speaking at the inauguration, Lakshman Prasad Acharya said Assam is home to several GI-tagged products that reflect the state’s cultural identity and craftsmanship. From handloom textiles to agricultural produce, these items represent generations of skill and tradition.
He added that GI Mahotsav in Guwahati helps raise awareness about the uniqueness and authenticity of such products. By encouraging people to recognise their value, the event strengthens cultural pride and consumer trust.
Governor pitches for ‘Vocal for Local’
The Governor strongly advocated the ‘Vocal for Local’ movement during his address. He said supporting locally made products contributes directly to economic self-reliance and community development.
According to him, GI Mahotsav in Guwahati aligns perfectly with the national vision of promoting local industries. Choosing local products, he said, empowers small producers and reduces dependence on mass-produced goods.
Boosting sustainable livelihoods through GI products
Lakshman Prasad Acharya highlighted that GI recognition plays a crucial role in improving income security for artisans and farmers. GI tagging ensures better market access and fair pricing by protecting products from imitation.
He noted that GI Mahotsav in Guwahati provides producers an opportunity to interact with buyers, institutions, and policymakers. This interaction, he said, can help expand markets and encourage entrepreneurship.
Importance of awareness and branding
The Governor stressed that awareness remains key to the success of GI products. Many traditional producers, he said, are still unaware of the full benefits of GI registration.
Events like GI Mahotsav in Guwahati help bridge this gap by educating both producers and consumers. He also underlined the need for proper branding, packaging, and quality control to compete in national and global markets.
Role of institutions and government support
Lakshman Prasad Acharya called for stronger institutional support to promote GI products. He said government departments, educational institutions, and industry bodies must work together to provide training, marketing assistance, and financial support.
He added that GI Mahotsav in Guwahati demonstrates how collaborative efforts can create platforms for growth. Sustained support, he said, is essential to turn GI products into engines of economic development.
Linking GI products with tourism
The Governor also spoke about linking GI products with tourism promotion. Tourists, he said, increasingly seek authentic local experiences, including traditional crafts and foods.
By integrating GI products into tourism circuits, GI Mahotsav in Guwahati can help attract visitors and boost local income. This approach, he said, benefits both the tourism sector and local communities.
Participation of artisans and entrepreneurs
The Mahotsav saw participation from artisans, self-help groups, and entrepreneurs from across Assam. Stalls displaying GI products drew attention from visitors, highlighting the diversity and quality of local craftsmanship.
Officials said GI Mahotsav in Guwahati also provides networking opportunities for producers to explore partnerships and new business avenues.
Way forward for GI promotion in Assam
Concluding his address, the Governor urged citizens to actively support GI products by choosing local goods. He said consumer awareness is as important as policy support in sustaining traditional industries.
Overall, the inauguration of GI Mahotsav in Guwahati by Governor Lakshman Prasad Acharya reinforced the message of ‘Vocal for Local’. By promoting GI products, the event aims to preserve Assam’s heritage, empower local producers, and build a more sustainable and self-reliant economy.
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