Kolkata | 14 July 2026
BJP West Bengal today announced the appointment of Soumyabrata Sengupta as State Vice President – Digital Narratives, a newly created leadership position aimed at strengthening the party’s digital communications and strategic narrative initiatives across the state.
Unlike traditional spokespersons who represent the party in public forums and media interactions, the State Vice President – Digital Narratives will function as a behind-the-scenes strategic leader, overseeing the party’s digital communication ecosystem and leading multidisciplinary teams responsible for digital outreach, narrative development, public engagement, content strategy, research, and strategic messaging.
The position has been established to coordinate statewide efforts to enhance the party’s digital presence, strengthen online engagement, and support communication initiatives involving the party and its leadership through an integrated, data-driven approach.
Announcing the appointment, a senior BJP leader said:
“Soumyabrata Sengupta has been one of the country’s leading political consultants. We are pleased to welcome him back in a full-time leadership role. His experience in strategic communications, digital engagement, and narrative development will further strengthen the party’s communication architecture as we continue working towards the vision of a Viksit Bharat.”
Commenting on his appointment, Soumyabrata Sengupta said:
“It is an honour to be entrusted with this responsibility. I look forward to working with colleagues and teams to strengthen our digital outreach, build meaningful public engagement, and contribute to effective communication in line with the party’s vision. My focus will be on empowering teams, strengthening digital capabilities, and helping shape impactful narratives that connect with people across the state.”
The appointment reflects the BJP’s continued emphasis on strengthening its digital engagement capabilities, strategic communications, and coordinated public outreach in an increasingly dynamic media and information landscape.