While commuting through the usual traffic, you may have seen plenty of billboards, but Aashram’s latest ad on local buses is different. As you drive, you spot a bus with the message, “Seat mile ya na mile, Baba Nirala ke Aashram mein free entry zaroor milegi.” It’s a clever, relatable line that instantly resonates with anyone who’s fought for a seat on a crowded bus.
This ad stands out because of its perfect timing and placement. Rather than being an intrusive billboard, it feels personal and timely, blending seamlessly into your daily commute. The humor and relevance of the message leave a lasting impression, making you curious about the show on Amazon or MX Player.
By tapping into the everyday experiences of commuters, Aashram’s bus ad showcases the power of hyperlocal, contextual marketing. It doesn’t shout for attention; it earns it with wit and relatability, turning an ordinary moment into something memorable. Next time you’re stuck behind a bus, you might just find yourself smiling at Baba Nirala’s world.
This bus activity didn’t just turn heads on the streets—it took over social media too! People couldn’t stop talking about it, sharing memes, and reacting to the creative execution. The buzz was real, and here’s how it all unfolded online:
https://www.instagram.com/p/DG75JpSTEx2/?igsh=cnMwZTVnYWtrcjQx
https://www.instagram.com/p/DG8RiH-vAYQ/?igsh=MW1zZGtueG9zdHJ6Nw==