Gifting has taken a significant twist in the emerging corporate culture of India where gift giving no longer stops at giving tokens, instead it is a display of values. The most popular companies today are in the pursuit of gifts that appeal in terms of sustainability, ethics, as well as local pride. This is the point at which Suspire, India’s first zero commission growth marketplace specializing in sustainable businesses, is transforming the playing field concerning corporate gifting. Being famous for selecting sustainable and ethically made products of home grown companies, Suspire assists organisations in showing their concern about people and the planet through each of the presents they select.
An easy but strong concept lies at the heart of the corporate gifting division of Suspire, gifts must add value to the recipient, the maker and the environment. Whether it be the onboarding kits of employees or mega festive hampers, each directive is the chance to present high quality Indian products that undergo a strict sustainability criterion. This is not a mass production piece with a green stamp on it, this is real handwork, clear origins and environmentally friendly manufacturing. By directly partnering with brand suppliers, Suspire can see corporate orders as one of the opportunities for growth among the small and medium enterprises based in India.
The uniqueness of the approach adopted by Suspire lies in the fact that it managed to incorporate the bigger purpose of the marketplace into corporate gifting. Suspire offers subscription plans to partner brands that allow them to leverage premium visibility, marketing and growth tools that they would not be able to achieve without the technology enabled growth tools that are available through Suspire. That is why a mass purchase of a corporate customer is as well a part of the long term growth story of a brand. The outcome is a gifting experience which is not only memorable to the receiver but also life changing to the businesses involved in the gifting products.
One of the greatest advantages of the Suspire service includes its 3S Certification, the Suspire Sustainability Score. Being an in-house and evidence-based model, it conforms to United Nations Sustainable Development Goals and guarantees corporate customers that the gifts they have selected match high environmental and ethical standards. Starting with packaging decisions, worker welfare and carbon footprint, the 3S mark is a manifestation of trust and accountability. To companies which consider taking their ESG responsibilities seriously, this certification will give an extra dimension of credibility to any and all gifting initiatives, which sends the message to both the employees and partners that sustainability is not just a catchphrase.
Suspire also takes corporate gifting seriously by devoting itself to the use of technology. AI based features in the platform, location based search engine optimisations and multi functional brand dashboards enable easy order processing and collaboration between brands and corporate buyers. This productivity is combined with an artistic touch since the Inspire Landing Pages by Suspire capture products in a manner that is best suited to telling their stories in addition to selling them. The result is a bespoke experience and the realisation of brand success on behalf of the client and the creation of quantifiable benefits to local suppliers.
The need to implement meaningful corporate gifting is the key because the more Indian companies can align themselves with sustainability and social impact, the more it is likely to increase the demand for prime corporate gifting. Suspire is aligning itself to be in the middle of this transition by providing an ecosystem where each gift helps the local businesses get stronger, the environment be less affected and the conscious marketplace grow more. With the option of Suspire, corporate managers will not only be establishing a better connection with their stakeholders but also be part of a trend that perceives sustainability as the highest form of manifestation of contemporary business ethics.