When you hear the story of Sunil Saharan, it feels like a reminder that ambition can come from anywhere. Sunil grew up in Rawatsar in Rajasthan, a small town where most people follow predictable career paths and where entrepreneurship is rarely discussed. Born into a middle-class family, he built his life on discipline and steady progress. After completing his high school, he joined the Indian Air Force. Those years taught him structure, responsibility and the confidence to solve problems under pressure.
From Air Force Discipline to Technical Education
But Sunil always carried a quiet desire to build something of his own. He wanted to create value for Indian businesses and contribute to something larger than himself. Leaving a secure government job was not an easy decision. People around him questioned the risk. Yet Sunil chose a different road. He stepped away from stability and entered a world he had never been trained for.
Learning Automation Without a Coding Background
He had no background in programming and no exposure to the startup world. What he did have was clarity and commitment. Sunil began learning automation technologies from the ground up. Nights were spent studying systems and tools that could help Indian enterprises run more efficiently. His belief in the mission eventually attracted others who shared the same drive. Together, they started building what would become Exercitoo.
Building Exercitoo for MSME Automation
Exercitoo is a SaaS based automation platform created to help MSMEs reduce operational costs and scale faster. Many small and medium enterprises struggle with manpower shortages, repetitive tasks and the lack of affordable technology. Exercitoo aims to bridge that gap by offering software that automates daily workflows and improves efficiency without requiring technical expertise.
Facing Hurdles and Reaching a Funding Milestone
Sunil’s path has not been smooth. In the early days, the team faced technical failures, financial pressure and constant doubts from people who felt he should have stayed in his secure career. But Sunil continued to push forward. His years in the Air Force had prepared him for difficult terrain.
That persistence has now resulted in a major milestone. Exercitoo has secured seed funding at a valuation of 8 crore. For a founder who began with no exposure to coding and no business backing, this achievement marks a significant turning point. It also reflects a growing recognition of the importance of automation in India’s MSME sector and the potential of Exercitoo in a highly competitive market of SaaS and automation tools.
Funding Plans and Growth Strategy
Sunil is clear that this is not the finish line. The seed round is only the first step in a longer funding journey. Exercitoo is already working on its next growth phase and is in active discussions with investors. The company plans to raise its next round of funding in early 2026 to strengthen its product, expand its technology team and deepen its presence in MSME heavy regions across India. This planned round will help Exercitoo compete more aggressively with established players and new startups in the automation space.
Vision to Impact 10 Lakh MSMEs
The roadmap ahead is ambitious. In the next three years, Exercitoo aims to support more than 10 lakh MSME enterprises across India. Sunil wants to make automation accessible for every business owner who dreams of growth but lacks advanced tools. By helping enterprises reduce costs and increase speed, Exercitoo hopes to transform how small businesses operate across the country and give them a fair chance in an increasingly digital and competitive economy.
What makes this story powerful is not only the valuation or the scale of the vision. It is the journey behind it. A young man from Rawatsar who started with nothing more than a desire to build something meaningful. A founder who left a secure job to take a chance on an idea. A self-taught entrepreneur who built a technology company with the potential to change the future of Indian MSMEs.
As Exercitoo enters this next phase and prepares its funding plans for early 2026, the message is clear. This is not a story of overnight success. It is a story of courage, learning, community and belief. And for Sunil Saharan, it is only the start.