Bhubaneswar, Odisha – Green Chocy, a café brand founded in Bhubaneswar, has crossed a company valuation of over ₹2 crore within just two years of operations, marking a significant milestone for a homegrown Indian food and beverage venture built without external funding.
Established in 2023, Green Chocy began as a small café focused on serving chai and coffee in a warm, conversation-driven setting. The brand officially registered as a private limited company in 2025, signaling a shift from a single-location concept to a structured and scalable business model. Since then, Green Chocy has expanded steadily, with individual outlets generating business of up to ₹1 lakh per day in high-footfall locations.
The company was founded by Pradeep Kumar Nayak, a 26-year-old entrepreneur who started the venture from scratch. With no prior business background or inherited capital, Nayak built Green Chocy through operational discipline, customer-focused pricing, and a strong understanding of youth-driven café culture. In just two years, his journey from zero to building a crore-valued company has positioned him among the youngest café founders to achieve such scale in a short period.
Green Chocy’s growth has been driven by its focus on affordability and consistency rather than premium pricing. The brand offers a wide variety of chai, including traditional and flavored options, alongside coffee, cold brews, and simple food items. This approach has allowed Green Chocy to attract repeat customers across age groups, particularly students and young professionals who value both pricing and experience.
Another defining aspect of the brand is its emphasis on responsible café practices. Green Chocy actively promotes a clean and mindful environment and does not associate with harmful by-products. Guided by its “No Plastic, More Organic” philosophy, the company has positioned sustainability as a long-term value rather than a marketing statement. This focus has helped the brand build trust among customers who prefer environmentally conscious businesses.
The company’s rapid progress has drawn attention from regional and national media, with coverage highlighting Green Chocy’s achievement of reaching a crore-level valuation within two years without outside investment. The brand has also developed a strong digital footprint, with high search interest and growing engagement across social media platforms, further supporting its visibility among urban youth.
Green Chocy operates on a franchise-led expansion model designed to balance growth with quality control. Franchise partners receive structured training, standardized interior guidelines, and centralized raw material support. This system has helped maintain consistency across outlets while enabling partners to achieve stable daily business volumes.
Despite its fast growth, the company continues to focus on measured expansion rather than aggressive scaling. Founder Pradeep Kumar Nayak remains closely involved in operations and brand development, emphasizing long-term sustainability, customer loyalty, and operational efficiency as core priorities.
As Green Chocy moves into its next phase, the company aims to strengthen its presence across Indian cities while staying rooted in the values that shaped its early success. With strong per-outlet performance, a growing franchise network, and a clear brand philosophy, Green Chocy represents a new generation of Indian café brands built on purpose, discipline, and consistency.
For more information, visit https://www.greenchocy.com
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