In a major win for Indian agriculture, Assam Agricultural University (AAU) has registered its indigenous Labanya rice for the global market. This move promotes Assam’s rich farming heritage and strengthens its position in international agri-trade.
The registration reflects AAU’s commitment to sustainable farming, local innovation, and export growth. With Labanya rice now globally recognized, farmers in Assam can access new markets, earn better prices, and gain international visibility.
Why Labanya Rice Stands Out
A Native Grain with Global Appeal
Labanya rice is a traditional variety grown in Assam’s fertile plains. It offers a distinct aroma, medium grain size, and high nutritional value. These qualities make it ideal for health-conscious consumers and gourmet markets.
Unlike commercial strains, Labanya rice resists pests naturally and thrives in Assam’s climate. Farmers grow it with minimal chemicals, making it perfect for organic farming and eco-friendly agriculture.
Researchers at AAU highlight its rich content of antioxidants and essential minerals, which support better health and nutrition.
Global Registration Boosts Assam’s Export Potential
A Strategic Step Toward International Trade
AAU worked with the Protection of Plant Varieties and Farmers’ Rights Authority (PPVFRA) to register Labanya rice. This ensures legal protection for farmers and enables export licensing and global branding.
The university plans to collaborate with export agencies, organic retailers, and international distributors. These partnerships will help bring Labanya rice to consumers in Europe, North America, and Southeast Asia.
This registration supports India’s push to promote GI-tagged and region-specific crops worldwide.
Local Farmers Gain Global Access
Economic Growth Through Global Demand
Labanya rice’s global entry will raise incomes for thousands of farmers across Assam. International recognition allows the variety to command premium prices, especially in markets that value organic and heritage grains.
AAU has launched training programs to help farmers meet export standards. These include guidance on post-harvest care, packaging, and certification. The goal is to build a sustainable supply chain that benefits producers and consumers alike.
Local cooperatives and farmer producer organizations (FPOs) are joining the effort to ensure inclusive growth and community participation.
Labanya Rice AAU Initiative Sets a Model
From Assam’s Fields to Global Shelves
Labanya rice’s success could inspire similar efforts for other native crops. AAU is already working on global strategies for Joha rice, black rice, and traditional pulses.
Experts believe these initiatives will help diversify India’s exports, reduce reliance on cash crops, and promote climate-resilient farming.
This move also supports Assam’s role in India’s Act East Policy, which encourages trade and cultural exchange with Southeast Asia.
Support Indigenous Farming
Labanya rice’s global debut is a chance to support local agriculture and sustainable food systems. Whether you’re a buyer, entrepreneur, or policymaker, choosing Labanya rice helps preserve biodiversity and uplift rural communities.
For updates on availability, export partnerships, and farmer programs, visit the AAU news portal.
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