Salem, Tamil Nadu, December 4, 2024 – In a groundbreaking move set to change the food automation industry forever, Karthik Raja Karnan, the visionary founder of MADique Technologies, has introduced the world’s smallest automatic idiyappam machine. This innovative product is designed to cater to a broad spectrum of entrepreneurs, homemakers, and individuals with disabilities, providing a solution that is both affordable and highly efficient.
Standing at just two feet in height, weighing 22 kilograms, and consuming a minimal 60 watts of power, the new idiyappam machine defies its compact size by delivering exceptional performance. Capable of producing up to 400 idiyappams per hour, it provides small businesses with an unparalleled opportunity to scale up their operations. Its modest price tag of ₹41,300 makes it a highly accessible investment, breaking down the financial barriers that have traditionally plagued small-scale food enterprises.
Karthik Raja Karnan, who founded MADique Technologies with the vision to automate food production processes for the common man, explains: “Automation is often seen as a luxury for larger businesses. Our goal was to change that perception by providing small-scale entrepreneurs with the tools they need to succeed. Whether it’s a small food stall or a home-based business, we believe anyone can benefit from technology that makes their life easier.”
MADique Technologies has already carved a significant place in the global food automation market, with products like the murukku-making machine and other food-processing solutions gaining traction in over 30 countries. Over 3,000 entrepreneurs worldwide have benefited from these innovations, transforming their operations and improving their financial outcomes.
One of the key milestones in MADique’s journey came with the recognition from the Kalam Book of World Records for the unique design and functionality of the new idiyappam machine. This accolade is a reflection of Karthik Raja Karnan’s commitment to pushing the boundaries of innovation and setting new industry standards.
“The recognition from the Kalam Book of World Records was a momentous achievement, not just for MADique, but for every entrepreneur who dreams of making it big despite limited resources,” says Karthik Raja Karnan. “It’s a testament to the hard work of our team, our customers, and the immense potential of small-scale food automation.”
At its core, MADique Technologies aims to empower entrepreneurs. The company’s products aren’t just machines—they’re tools designed to enhance the livelihoods of those who use them. Moreover, the company strongly believes in environmental responsibility, contributing to the planet’s well-being by gifting seed balls with each purchase. This initiative aims to inspire customers to plant trees and create a more sustainable future.
Karthik Raja Karnan has also made it a point to make these machines accessible to marginalized groups. The company offers significant discounts to homemakers and differently-abled individuals, ensuring that those who are often overlooked in traditional business models have the opportunity to thrive.
MADique’s impact extends far beyond its products. With a focus on innovation, sustainability, and inclusivity, the company has earned over 25 prestigious awards, including the Innovative Company of the Year Award and the Fast Growing 500 CEO Award. These accolades not only reflect the success of the company but also underscore the value Karthik Raja Karnan places on social impact and environmental stewardship.
For more details on MADique Technologies and its cutting-edge solutions, visit www.madique.com.