The political atmosphere in Assam is already heating up. Although the Assembly elections are months away, the ruling Bharatiya Janata Party (BJP) has taken a proactive lead. On Monday, January 5, 2026, Chief Minister Himanta Biswa Sarma officially launched the Assam election wall painting campaign. This statewide initiative serves as the party’s first major public outreach push. By turning city walls into canvases of progress, the party aims to connect directly with voters at the grassroots level.
Read More: The Revival of the 1950 Act: Assam’s New Tool to Expel Foreigners
Launching the Vision in Guwahati
The campaign began at Khanapara Kendriya Vidyalaya in Guwahati. Chief Minister Sarma joined State BJP President Dilip Saikia to inaugurate the drive. During the event, the Chief Minister personally painted the party’s lotus symbol on a primary wall. He emphasized that this exercise is a key tool for mass mobilization. Unlike traditional digital ads, wall writing offers a persistent physical presence in every neighborhood. This ensures that the party’s message reaches even the most remote corners of the state.
Respecting Private Property and Consent
The Chief Minister highlighted a critical rule for this campaign. Party workers will only paint walls after obtaining written consent from owners. This approach seeks to build rapport with citizens rather than causing public inconvenience. “By seeking permission, we will be able to increase our mass outreach,” Sarma noted. This strategy turns a simple campaign task into a conversation with the homeowner. It allows workers to discuss the party’s vision while securing a spot for their slogans.
Highlighting a Decade of Development
The Assam election wall painting campaign is not just about logos. The murals will prominently feature the achievements of the “double-engine government” from the last ten years. Key slogans include themes like “Axomor Suraksha, BJP Pratigya” (Assam’s Security, BJP’s Pledge) and “Viksit Assam, Jai Aai Assam.” These phrases remind voters of the state’s journey toward modernization. The campaign focuses on several core pillars:
- Civilizational Protection: Safeguarding indigenous land and rights.
- Economic Empowerment: Highlighting schemes for women’s financial independence.
- Infrastructure Growth: Showcasing new bridges, schools, and medical colleges.
Strengthening the Party’s Ground Presence
The Chief Minister expressed immense confidence in the party’s current standing. He claimed the BJP is already prepared to announce candidates for nearly 50 percent of the assembly seats. This readiness sets a sharp contrast with the opposition. Sarma also criticized the Congress party for its alleged internal fee structures for ticket aspirants. In contrast, he stated that the BJP would rely on suggestions from workers and the public. This grassroots feedback loop remains central to the Assam election wall painting campaign.
Strategic Alliance Discussions
While the wall writing continues, high-level political talks are also in progress. State President Dilip Saikia is currently negotiating seat-sharing arrangements with the Asom Gana Parishad (AGP). Similar discussions are happening with partners in Bodoland and Rabha areas. The Chief Minister expects to finalize these alliances by February 15. This dual approach—strengthening the ground game through paintings while securing alliances at the top—shows a highly organized election machine.
A Statewide Movement
The campaign is not limited to the capital. Simultaneous launches took place across the state, from the Barak Valley to Dima Hasao. In Silchar, leaders inscribed messages about security and development on office walls. In Haflong, Minister Nandita Gorlosa led the drive. This synchronized effort ensures a uniform brand image for the party ahead of the 2026 polls. By the time the election dates are officially announced, the BJP aims to have its “lotus” visible in every street and lane of Assam.
In conclusion, the Assam election wall painting campaign marks the formal start of a long journey toward the 2026 polls. It combines traditional political tactics with a modern narrative of development and security. Chief Minister Himanta Biswa Sarma has set a high tempo for his party workers. As the walls of Assam fill with slogans, the political discourse will likely center on the government’s track record. For the residents of Assam, these paintings serve as a daily reminder of the choices they will face at the ballot box.
Read More: Sustainable Tourism in Tripura: A New Vision for Agartala