Assam Tea showcased in NYC will make global headlines this June. The legendary Indian brew will be featured at the Summer Fancy Food Show 2025, held in New York City from June 29 to July 1. This event not only celebrates 200 years of Assam Tea but also marks a significant push to position it on the world stage.
200 Years of Assam Tea: A Legacy Comes Alive
Assam Tea, known for its bold flavor and deep amber hue, has been cultivated in Northeast India since the 1820s. As the world’s largest tea-growing region by area, Assam contributes heavily to India’s global tea exports. Now, for the first time, this heritage product will be the centerpiece of the India Pavilion at North America’s biggest food trade event.
During the show, visitors will experience Assam’s culture through:
- Live brewing counters
- Interactive tasting sessions
- Craft displays and Assamese decor
In addition, cultural elements such as music and dance will bring the region’s spirit to life.
Why This Global Showcase Matters
The Summer Fancy Food Show, organized by the Specialty Food Association, draws over 34,000 attendees from around the world. It includes importers, distributors, chefs, and specialty retailers. Consequently, Assam’s presence at this event offers a unique opportunity to expand its global market reach.
Moreover, the timing couldn’t be better. Global demand for ethically produced and premium teas continues to grow. Assam Tea, with its sustainability credentials and centuries-old tradition, is perfectly positioned to meet this demand.
“Assam Tea is more than a beverage. It represents our history, culture, and commitment to sustainable farming,” said a spokesperson from the Tea Board of India.
What Makes Assam Tea Stand Out?
Unique Flavor Profile
Assam Tea has a naturally bold and malty taste. Grown in the humid, low-lying plains of the Brahmaputra Valley, it is known for its strength and richness—qualities that distinguish it globally.
Certified and Sustainable
Several participating brands hold certifications such as Rainforest Alliance and USDA Organic. These endorsements add value for health-conscious and environmentally aware consumers.
Versatility in Global Markets
Assam Tea is incredibly adaptable. It works well for hot brews, iced teas, bubble tea, and even tea-based cocktails. As a result, it appeals to a wide range of demographics and cuisines.
Part of a Bigger Picture: Northeast India’s Rise
This event is not just about tea. It also represents India’s broader initiative to promote Northeast India’s indigenous products. For example, Meghalaya’s Ryndia silk and Mizoram’s organic spices have gained recent attention. Together, they form part of the “Rising Northeast” campaign—designed to boost exports and showcase cultural identity.
Learn more about Northeast India’s global trade initiatives.
Engage with Assam Tea
Whether you’re a buyer, tea enthusiast, or entrepreneur, now is the time to discover Assam Tea:
- Visit the Assam Tea Lounge at the India Pavilion, June 29–July 1.
- Follow #AssamTeaNYC on social media for live updates and videos.
- Explore supplier opportunities via the Tea Board of India.
Brew a cup of tradition. Taste Assam Tea—bold, ethical, and unforgettable.
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The moment Assam Tea is showcased in NYC, it will not just be about flavor. It will be a celebration of India’s agricultural heritage, innovation, and cultural pride. As global eyes turn to New York, Assam will tell its story—one cup at a time.
