The Bharatiya Janata Party (BJP) has appointed former Tripura Chief Minister and current Lok Sabha MP Biplab Kumar Deb as co-in-charge for the upcoming West Bengal Assembly elections. The decision, announced on September 25, marks a strategic move by the party to strengthen its campaign in one of the most politically crucial states in eastern India.
The BJP, which has been steadily building its base in West Bengal, sees the 2025 Assembly polls as a key test of its influence. By bringing in Deb, the party aims to sharpen its organizational machinery and strengthen grassroots connections.
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A Leader with Proven Experience
Biplab Kumar Deb is no stranger to high-stakes politics. As Chief Minister of Tripura, he played a central role in ending decades of Left rule in the state when the BJP stormed to power in 2018. His leadership was marked by strong organizational control and an ability to connect with both urban and rural voters.
Now, as co-in-charge of West Bengal, Deb is expected to replicate some of those strategies. His assignment is also a recognition of the BJP’s intent to rely on leaders from the Northeast who have delivered political breakthroughs for the party.
West Bengal: A Crucial Battleground
West Bengal remains one of the most fiercely contested political arenas in India. The ruling Trinamool Congress (TMC), led by Mamata Banerjee. Continues to dominate the state’s politics. However, the BJP has emerged as the primary opposition force, winning significant vote share in previous elections.
With Assembly polls scheduled for 2025, the BJP’s leadership has been focusing on reorganizing its campaign and mobilizing support at the booth level. Deb’s appointment is expected to energize the party cadre. And strengthen its appeal in border districts where Tripura’s political dynamics share similarities with Bengal.
Balancing Regional and National Priorities
The appointment also reflects the BJP’s strategy of balancing regional sensitivities with national-level leadership. Deb’s Northeast background allows him to approach Bengal’s political landscape with an understanding of cultural diversity, migration issues, and border challenges.
Party insiders say his role will include coordinating with state leaders, managing booth-level organization, and designing outreach campaigns that resonate with Bengal’s youth and rural voters.
Reaction Within the Party
The decision to entrust Deb with this responsibility has been welcomed by BJP workers in both Tripura and West Bengal. Many see it as recognition of his leadership skills and his proven ability to deliver electoral results.
In Tripura, Deb continues to hold influence within the party and among grassroots workers. His elevation to a national role is also seen as a sign of the BJP’s confidence in Northeast leaders to take on larger responsibilities.
TMC’s Likely Counter-Strategy
For the ruling Trinamool Congress, the BJP’s appointment of Deb as co-in-charge signals a more aggressive campaign in the months ahead. The TMC is likely to highlight issues of governance, welfare schemes. And Mamata Banerjee’s personal connect with voters as its main counter-strategy.
The party may also attempt to question Deb’s track record in Tripura, pointing to challenges faced during his tenure. However, BJP strategists believe that his ability to energize the cadre and focus on organizational discipline will outweigh criticisms.
The Road Ahead for BJP in Bengal
With Deb now co-in-charge, the BJP is expected to intensify its focus on rural Bengal, where welfare delivery, employment, and agricultural concerns remain central to voter sentiments.
Deb’s campaign style, which blends mass mobilization with strong social media outreach, is likely to be a key part of the BJP’s Bengal strategy. Party leaders are confident that his presence will provide momentum. And, reinforce the central leadership’s call for change in West Bengal.
National Implications of the Appointment
The appointment of Biplab Kumar Deb also carries national significance. It underscores the BJP’s emphasis on grooming leaders from smaller states for larger roles. Besides, the party’s national mission. Deb’s rise from Tripura to a major electoral responsibility in West Bengal reflects the party’s inclusive leadership approach.
It also sends a message that the BJP is serious about investing resources and talent in its Bengal campaign. However, which could have ripple effects on its influence across eastern India.
Call for Cadre Mobilization
In his initial remarks after the appointment, Deb urged BJP workers in West Bengal to focus on unity and discipline. Also, he called on the cadre to strengthen their connection with voters and ensure that the party’s message of development, employment, and governance reaches every household.
He emphasized that the BJP’s goal is not just electoral success but also building a long-term alternative that resonates with Bengal’s diverse population.
Final Call
As West Bengal heads toward a high-stakes election in 2025, the BJP’s appointment of Biplab Kumar Deb as co-in-charge. Additionally, signals a renewed push to challenge the TMC’s dominance. With his proven record in Tripura and his organizational skills, Deb is expected to play a central role in shaping the party’s campaign.
The coming months will test how effectively he can translate his Northeast experience into Bengal’s political battleground. But for now, the BJP appears determined to put its best foot forward. Moreover, signaling that the fight for Bengal will be more intense than ever.