India’s creator economy is no longer a side movement. It’s an industry reshaping how stories are told and consumed. Yet, most creators still face the same paradox — immense talent, limited reach. Shucae Films, a home-grown OTT platform launched on 15 October 2025, aims to correct that imbalance through technology, transparency, and trust.
The Idea Behind the Vision
At its core, Shucae Films OTT exists to make digital creation sustainable. The platform curates independent short films, regional music, ghazals, and audiobooks, focusing on authenticity rather than celebrity value. Each upload is tracked for engagement and ad performance, giving creators direct insight into how audiences respond.
“If creators can see what works, they can grow without guesswork,” says Manoj Doogra, Founder & CEO. “We’re not just hosting content; we’re building careers.”
The company’s mission statement — Empowering creators and transforming business engagement through innovative digital streaming solutions — drives every product decision.
Where Technology Meets Culture
Shucae Films operates on the belief that India’s creative potential lies beyond the metros. This makes it accessible to both creators and audiences in regions often overlooked by larger streaming services.
Manoj calls this “inclusion by design.” The app’s backend allows for multi-language tagging and region-specific curation so that a Himachali storyteller or a Gujarati musician can find the same visibility as an urban filmmaker.
Why the Market Needed a Reset
The Indian OTT boom brought choice to audiences but squeezed smaller creators out of monetization. Shucae Films introduces a corrective model — fair exposure paired with accountable advertising.
This clarity is also what attracts brands. Instead of anonymous impressions, advertisers can track engagement by region, and audience type, aligning entertainment with measurable ROI.
The Founder’s Lens
For Manoj Doogra, the shift from corporate strategy to creative entrepreneurship was not accidental. An IIM Calcutta alumnus and stints at IBM India and HCL, he had seen how technology could scale efficiency but often ignored human purpose.
His years as a performer exposed the opposite side — passion without process. Shucae Films merges the two.
“Technology without empathy creates noise,” he says. “Empathy without structure creates chaos. We’re building the middle path.”
This philosophy keeps the company grounded: creator-first, data-driven, and scalable.
Scaling With Purpose
Shucae Films plans to deepen its catalog through collaborations with production houses and independent studios while keeping the curation tight. Upcoming features include interactive audio experiences and gamified engagement tools. The idea is to move streaming from passive watching to active connection.
Internally, the company measures success not by downloads but by watch-hour growth and repeat creators — metrics that indicate genuine audience-creator relationships.
A Broader Impact
India’s digital economy is expected to touch $200 billion by 2030, with creators driving a significant share. Platforms that combine cultural diversity with transparent economics will define this next wave. Shucae Films positions itself squarely in that intersection — rooted in Indian identity, built on modern tech, and led by a founder who understands both spreadsheets and stage lights.
“We’re not chasing scale for vanity,” Manoj Doogra concludes. “We’re building something creators can depend on for the next decade.”
In a market saturated with platforms seeking viewership, Shucae Films seeks something rarer — credibility.
▶ Google Play (https://play.google.com/store/apps/details?id=com.tv.userApp&pli=1)
App Store (https://apps.apple.com/in/app/shucae-films/id6751293564