At just 19 years old, Gantavya Singh Shekhawat is making waves in India’s business landscape with his startup, GSS Attractives. Based in Jaipur, Rajasthan, this B2B apparel company is quickly becoming a leader in the promotional apparel space, offering customized solutions for businesses seeking to enhance their branding.
Gantavya’s journey began in July 2023, when he founded GSS Attractives with a vision to revolutionize how companies approach branded apparel. Starting with printed hoodies on demand, Gantavya’s keen sense for market trends and dedication to quality allowed the business to grow rapidly. Today, the startup boasts an eight-figure turnover and a growing portfolio of corporate clients.
Expanding to Mumbai
GSS Attractives has recently launched operations in Mumbai, a critical move that positions the company in one of India’s largest and most dynamic business markets. The Mumbai operations will focus on supplying promotional apparel for corporate events, branding campaigns, and government tenders.
“Our expansion into Mumbai is an exciting milestone for us,” Gantavya said. “It not only enhances our ability to serve clients in this key market but also opens up new opportunities for growth and partnerships.”
Stepping into E-Commerce: Flipkart
In addition to expanding its physical operations, GSS Attractives is set to begin selling its products on Flipkart, one of India’s leading online marketplaces. This strategic move marks the company’s first foray into e-commerce, enabling GSS Attractives to reach a broader consumer base and offer its customizable apparel solutions to businesses across the country.
“Starting operations on Flipkart is a natural next step for us,” Gantavya explained. “It allows us to leverage the platform’s wide reach and make our products more accessible to companies looking for high-quality, customized promotional apparel.”
A Vision for Success
From the beginning, Gantavya was clear about his goals. His vision for GSS Attractives is to become a global leader in promotional apparel, offering a wide range of custom products to businesses of all sizes. The company aims to provide high-quality, affordable options for clients, ensuring that every product reflects the brand’s identity and message.
“We want to be known as the go-to partner for businesses when it comes to promotional apparel,” Gantavya shared. “Our focus is on customization, quality, and ensuring that our clients get products that help elevate their branding.”
Overcoming Challenges and Embracing Innovation
Like any entrepreneur, Gantavya has faced his share of challenges, from supply chain disruptions to navigating a competitive market. However, he views these challenges as opportunities for growth.
“Resilience and adaptability are key,” Gantavya explained. “We’ve had moments where we had to quickly adjust our strategies, but those experiences have made us stronger as a business.”
Innovation is at the heart of GSS Attractives’ success. The company has invested in advanced printing technologies and is constantly exploring new materials to meet client needs. By staying ahead of industry trends and offering personalized solutions, Gantavya ensures that GSS Attractives remains competitive in an ever-evolving market.
Making a Broader Impact
Gantavya’s ambitions extend beyond the apparel industry. He envisions GSS Attractives contributing to India’s socio-economic development by creating jobs and supporting local artisans and suppliers. Sustainability is also a key focus, with the company prioritizing eco-friendly materials and ethical business practices.
“We want to build a business that not only grows but also gives back,” Gantavya said. “From supporting local communities to promoting sustainable practices, we’re committed to making a positive impact.”
Looking Ahead
With plans to expand into new markets and diversify its product range, GSS Attractives shows no signs of slowing down. Gantavya is focused on strategic partnerships and continued investment in research and development to ensure long-term success.
Despite his young age, Gantavya’s entrepreneurial journey is a testament to the power of passion, perseverance, and vision. As he continues to grow GSS Attractives, he hopes to inspire other young entrepreneurs to pursue their dreams, no matter the challenges.
“Stay true to your vision and never stop learning,” Gantavya advises aspiring business leaders. “The journey may be tough, but the rewards are worth it.”
