In a bold move to reshape the music industry, SkyInMedia Entertainment has signed deals with 250 underground singers and music composers, along with 80 new independent music labels. This initiative is expected to generate over $1 million in royalties in 2025, highlighting the company’s commitment to supporting emerging talent and expanding the scope of diverse, independent music.
The new partnerships, announced earlier this month, reflect a growing trend in the industry to spotlight lesser-known artists and bring fresh sounds to mainstream audiences. By working with a diverse group of underground artists and labels, the company aims to tap into unexplored musical genres and regional markets, offering these artists a platform to reach global listeners.
In a statement, Vrushabh Kathale the founder of SkyInMedia expressed enthusiasm for the deals, saying, “We believe that the future of music lies in its diversity. By partnering with these incredibly talented underground artists and innovative new labels, we’re providing a unique opportunity for their voices to be heard on a larger scale, while also driving significant revenue growth.”
The company’s innovative strategy to combine emerging talent with cutting-edge marketing and distribution tools has already started paying off. With projected royalties exceeding $1 million in just the first year, these deals are expected to bolster the company’s financial growth while empowering the independent music community.
Many industry experts see this as a step towards greater artistic freedom and financial sustainability for underground musicians, who often face difficulties in breaking into mainstream markets. This landmark deal is poised to pave the way for future collaborations and set new benchmarks for success in the music industry.
