Viral Video of Shivangi Bhattacherjee Sparks Outrage in Assam
Guwahati was rocked by a social media storm after a video of student Shivangi Bhattacherjee went viral on 24 September. In the clip, she was seen making disparaging comments about Assamese people mourning the death of beloved singer Zubeen Garg. The video quickly gained traction on platforms like X (formerly Twitter), Instagram, and Facebook, drawing widespread criticism from fans, cultural organizations, and student unions across Assam.
The late singer Zubeen Garg, often hailed as the “heart of Assamese music,” passed away recently, leaving the state in mourning. His contribution to Assamese and Indian music made him a cultural icon, and any insult towards public grieving has been seen as deeply insensitive.
The Apology from Shivangi Bhattacherjee
As the backlash intensified, Shivangi Bhattacherjee released a public apology through her social media accounts. In her statement, she said:
“I deeply regret the comments I made. It was a mistake, and I never intended to hurt the sentiments of Assamese people. I understand the emotional bond everyone had with Zubeen Garg, and I sincerely apologise.”
While some social media users accepted her apology, many argued that the harm caused could not be undone. Critics pointed out that such remarks reflect a lack of cultural awareness and respect during a period of collective grief.
Public Reactions and Calls for Accountability
The viral video led to a wave of anger among Assamese student bodies and cultural groups. Many demanded strict action, while some even called for legal intervention. Hashtags such as #RespectZubeenGarg and #ShivangiBhattacherjee trended on social platforms, with thousands of users expressing solidarity with the grieving community.
The All Assam Students’ Union (AASU) and other youth groups condemned the remarks, stating that freedom of expression must not be misused to insult cultural icons or communal emotions. The issue has now sparked wider debates about responsibility in digital spaces, cultural identity, and sensitivity during public mourning.
Identity, Sensitivity, and the Debate Around Social Media
This controversy has opened discussions on how digital platforms are shaping narratives around grief and identity. Experts note that while social media provides space for open expression, it also amplifies irresponsible remarks, often leading to long-lasting consequences.
Social activist Ranjan Bora observed:
“The incident shows that young people must understand cultural sensitivity. The internet is not a private space—words have weight, and they can inflame emotions, especially when it involves cultural icons like Zubeen Garg.”
Cultural Significance of Zubeen Garg
To understand the depth of the backlash, one must recognize Zubeen Garg’s towering legacy. The singer was more than a musician—he was a cultural bridge between Assam and the broader Indian music scene. Known for hits in Assamese, Hindi, and several regional languages, Garg inspired generations of artists and fans.
His untimely demise plunged Assam into mourning, with candlelight vigils, prayer meets, and memorial events held across the state. In such an atmosphere, any negative commentary is bound to trigger emotional responses, as seen in the Shivangi Bhattacherjee viral video incident.
What Comes Next?
Though Shivangi Bhattacherjee has apologised, the matter has highlighted the need for digital responsibility and education on cultural awareness. Student groups are now urging universities and institutions to sensitize youth about respecting cultural values, especially in a diverse country like India.
Authorities have not confirmed if legal action will be pursued, but public sentiment suggests that accountability in some form is expected.
Broader Implications
The controversy extends beyond a single video. It raises questions about:
- How far freedom of speech should go on social media.
- The responsibilities of young internet users.
- The need for cultural sensitivity in a diverse society.
- The risks of viral outrage and digital shaming.
A Call for Sensitivity and Responsibility
The Shivangi Bhattacherjee viral video controversy has become more than just a case of online outrage—it is a reminder of the delicate balance between free expression and cultural sensitivity. While her apology may calm some tempers, the incident has already left its mark on Assam’s social and cultural discourse.
As Assam continues to honour Zubeen Garg’s enduring legacy, this controversy serves as a call for responsible online behaviour, respect for cultural sentiments, and thoughtful engagement in digital spaces.
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