As India’s startup ecosystem continues to mature, a new wave of ventures rooted in traditional sciences like Ayurveda is making its mark.
One such startup from Bareilly, working at the intersection of Ayurveda and innovation, recently gained visibility at two major platforms: Startup Mahakumbh 2025 in New Delhi and the Ignite & Exploration Program by IIT Mandi Catalyst in Himachal Pradesh.
Spotlight at Startup Mahakumbh 2025
Held from April 3–5, 2025, Startup Mahakumbh brought together over 1,500 startups and 1,000 investors across multiple thematic tracks, including HealthTech, DeepTech, and Sustainability.
The Bareilly-based healthcare startup participated in the HealthTech pavilion, showcasing its product innovation built around men’s wellness and traditional Ayurvedic principles.
The platform enabled meaningful interactions with peers, investors, and policy stakeholders, as well as an opportunity to participate in curated networking sessions and panel discussions.
According to the startup’s founder, events like these help bridge the gap between traditional healthcare systems and modern innovation ecosystems.
Backed by IIT Mandi Catalyst’s Ignite & Exploration Program
Prior to Startup Mahakumbh, the same startup had been selected for the Himalayan Startup Trek (HST) 2024, hosted by IIT Mandi Catalyst, where it was chosen among the top 80 ventures from over 800 nationwide applicants.
Following its pitch at the Kamand Valley campus, the startup was invited to join the Ignite & Exploration Program, a focused three-month initiative designed to support high-potential, early-stage ventures through mentorship, business strategy refinement, and investor preparation.
Through this program, the startup gained valuable exposure to subject-matter experts, industry veterans, and investment networks. This structured support has contributed to laying a stronger foundation for its long-term growth.
For those interested in exploring its work at the intersection of Ayurveda and digital wellness, the startup maintains a digital presence through its https://kapeefit.com/
A Growing Trend: Tradition Meets Innovation
These two platforms—Startup Mahakumbh and IIT Mandi Catalyst—reflect a broader shift in India’s innovation narrative.
While deep tech and AI continue to lead the headlines, there is renewed attention toward culturally rooted, sustainable wellness solutions. Startups that successfully blend heritage with science are finding themselves at the forefront of this movement.
As the startup prepares for its next phase—entering investor readiness programs and expanding product reach—its journey highlights how regional ventures from smaller cities are gaining national traction with the right ecosystem support.
About IIT Mandi Catalyst
IIT Mandi Catalyst is a pioneering incubator in the Himalayan region, supporting technology-based startups through mentoring, funding access, and structured programs aimed at sustainable scaling.
About Startup Mahakumbh
Startup Mahakumbh is one of India’s largest startup events, designed to connect innovators, investors, and industry stakeholders through a multi-sectoral platform promoting entrepreneurship at scale.
