Every generation has its own version of the entrepreneurial dream. For some, it means securing a prestigious job. For others, it means launching a startup, attracting investors and building something that carries their name.
For Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki, the journey was different. Before the company name, the business strategy and the ambition to transform Indian industries, there was freelancing.
Their story traces back to 2017, when they began exploring opportunities through independent project work. What mattered most was the willingness to learn new skills, accept challenges and turn ideas into something people could actually use.
Nearly a decade later, those beginnings have evolved into Y2WAY Universal Consultancy, a Gujarat-based business working across artificial intelligence, smart automation, software engineering, digital strategy and business optimization.
According to the founders, their combined delivery portfolio includes 187 projects in the last two years, marking an important chapter in a journey that began long before their current business identity. Both founders received appreciation in July 2026 from Rivaba Ravindrasinh Jadeja, Gujarat’s Minister of State for Primary, Secondary and Adult Education.
From Freelancers to Founders: Learning Beyond Conventional Boundaries
Freelancing is often described as an alternative source of income. For Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki, it became a practical education in entrepreneurship.
Every assignment presented a different problem. Every client introduced new expectations. Technical knowledge alone was not enough; they also had to understand communication, creativity, deadlines, customer requirements and the financial realities of delivering services.
Over time, the founders recognized an important pattern: many businesses were spending money on disconnected tools and services without addressing the underlying problems affecting productivity.
A company might need software development, but its real challenge could be inefficient operations. Another might invest in marketing without having an effective system to manage the customers it attracts.
The founders began exploring how technology, business strategy and creative execution could work together. That realization helped shape Y2WAY Universal Consultancy.
Building a Company Around Problems, Not Just Services
The name Y2WAY Universal Consultancy represents an approach that extends beyond conventional freelancing. The company aims to understand the complete business challenge before recommending a solution.
Its work brings together custom software, artificial intelligence, automation, customer relationship management systems, operational consulting and creative services.
Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki have placed particular emphasis on algorithm development and optimization strategies. Their approach involves studying business workflows, identifying avoidable effort and designing systems that can reduce complexity.
For example, an organization struggling with customer records may benefit from customized CRM software. An industrial business may need process monitoring or IoT-based information. A service provider might require automated billing, reporting or better communication workflows.
The founders want intelligent systems to become genuinely useful, rather than introducing technology simply because it is new.
One Vision Across More Than 12 Business Areas
Y2WAY Universal Consultancy describes its work as spanning more than 12 industries and solution areas.
These include manufacturing, industrial IoT, smart automation, CRM and sales technology, healthcare, fitness and wellness, EdTech, retail and e-commerce, hospitality, logistics and supply chains, finance and compliance, and media and digital marketing.
Such variety creates a challenging environment. Every sector has its own terminology, customer expectations and operating limitations.
But for Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki, interdisciplinary thinking is central to the company’s identity. Ideas developed in one field can sometimes inspire better solutions in another.
An automation principle used in manufacturing, for instance, may help streamline routine processes in a service business. A reporting system designed for one organization might provide useful design lessons for another.
Success Beyond Social Media Headlines
In an era where young entrepreneurs frequently celebrate valuations, funding announcements and impressive revenue figures, the Y2WAY Universal Consultancy story emphasizes a different form of progress.
Its growth from freelance assignments to commercial consulting engagements illustrates the value of building practical skills and lasting client relationships.
The company has expanded its commercial ambitions without making undisclosed revenue figures the centre of its public narrative. Instead, its founders point to project delivery, industry exposure and problem-solving capabilities as meaningful indicators of progress.
Their stated ambition goes well beyond establishing a successful consultancy. They want to contribute to India’s next wave of AI adoption and business automation.
For aspiring Gen Z entrepreneurs, the journey offers a relatable perspective: learning does not have to wait for perfect conditions, and a startup does not necessarily begin with a dramatic launch.
Sometimes, it begins with one project, followed by another, until experience becomes a business.
For Shubham Sanjaysinh Rajput and Dev Virendrakumar Solanki, Y2WAY Universal Consultancy is the result of that gradual transformation—and potentially the starting point for something much larger in India’s technology industry.
Fore more information you can visit on Website: https://www.y2way.com/