India’s retail sector is shifting fast. Many small shopkeepers and resellers who earlier worked through messaging apps or small stores are now looking for online solutions. The demand for stylish, affordable lifestyle products is growing, and customers want quick delivery and better prices. But without proper online tools, many resellers face problems in reaching new customers and handling logistics smoothly.
This is where DPKSTECH PRIVATE LIMITED steps in. The company saw how difficult offline retail was for resellers and customers. So they made special online platforms to help resellers do business more easily. By using technology, they made it possible for resellers to order directly, check shipments, and sell better products to more people without big costs.
Started more than two years ago, DPKSTECH began with a dream—to connect resellers and customers in a better way using tech. They built strong online systems and focused on helping people who were used to working offline. Their first goal was to let resellers focus on sales while the company handled delivery, inventory, and tech support.
DPKSTECH now runs two successful brands: Covero and FashionCart. Covero sells mobile cases and accessories like soft cases from ₹99, anime cases from ₹69, and mouse pads from ₹99. FashionCart is for trendy jewellery, with rings, pendants, and bracelets starting from ₹150. These prices attract value-seeking buyers who want quality at low rates.
DPKSTECH has created a big network—over 5,000 Covero resellers and 3,000 FashionCart resellers. These people now use online tools to grow their shops. The company also set up a base in Faridabad, Haryana, to make delivery and support easy across India. This local base supports many jobs in tech, logistics, and customer care.
The company faced tough issues in the beginning. Many resellers didn’t know how to use digital systems. Logistics was also hard to manage. But DPKSTECH solved this by teaching resellers, improving their tech systems, and building strong delivery methods. Their belief in “growing together” helped everyone stay connected and succeed.
DPKSTECH saw that people now want clear and affordable shopping. They also prefer small online shops that focus on one thing—like only mobile accessories or only fashion jewellery. These new trends show that the company’s idea of having two focused brands was smart. Customers now enjoy shopping from trusted sellers in specific categories.
Instead of replacing resellers, DPKSTECH supported them. Their platforms were built especially for Indian sellers, keeping in mind digital problems they might face. With one brand for mobiles and another for jewellery, they stayed focused. They also offer low prices by handling their supply chain smartly. This mix of tech and tradition helps them stand out.
