India’s First Enterprise-Grade Inventory Liquidation Platform Promises 3× Faster Clearance and Up to 75% Recovery Rates
Mumbai, India : Excess2Sell, India’s first technology-enabled B2B inventory liquidation platform, today announced the commercial launch of Liquidation-as-a-Service (LaaS) — a structured, enterprise-grade solution that empowers brands, manufacturers, distributors, and organised retailers to clear excess inventory three times faster than traditional channels while recovering 65 to 75 percent of landed costs. This compares favourably against the 45 to 55 percent recovery rates typically achieved through conventional liquidators, representing a significant leap forward in value preservation for Indian enterprises.
The announcement arrives at a pivotal moment for Indian commerce. An estimated ₹2.5 lakh crore — approximately $30 billion — in unsold inventory sits idle across India every year, with industry data indicating that between 20 and 30 percent of all retail goods, representing $500 to $600 billion in global value, eventually become excess stock. Despite the scale of this challenge, the vast majority of Indian companies lack a structured, repeatable process for clearing surplus inventory without incurring damage to brand equity, disrupting channel relationships, or writing off capital prematurely.
“Excess inventory is not the problem — inefficient liquidation is. Brands lose value not because they have surplus stock, but because liquidation is unplanned, opaque, and rushed. With LaaS, we’ve created India’s first structured approach to inventory liquidation — one that protects brand value while delivering predictable outcomes.”
— Rajan Sharma, Founder & CEO, Excess2Sell
From Ad-Hoc Discounting to Strategic Liquidation
For decades, Indian brands confronting excess inventory have been forced into a binary and often damaging choice: resort to aggressive public discounting that erodes brand positioning and consumer price perception, or consign goods to slow-moving clearance channels that tie up working capital for months and yield poor recoveries. LaaS is designed to offer a compelling third path — one that is structured, time-bound, and brand-safe.
Each LaaS engagement is scoped as a discrete project with clearly defined success metrics. Client organisations set their own priorities across four key dimensions: recovery rate, execution speed, confidentiality, and channel protection. Excess2Sell then manages end-to-end execution through its proprietary buyer network of more than 59,000 verified B2B buyers operating across 100-plus Indian cities — ensuring that inventory reaches qualified buyers without leaking into the open market or creating grey-channel conflicts.
The platform’s performance guarantees are quantifiable and contractually underpinned:
- Time-bound execution: 95% of liquidations completed within 14 to 21 days, compared with 45 to 90 days through traditional channels
- Superior recovery: 65 to 75% of landed cost versus 45 to 55% through conventional liquidators
- Brand protection: Anonymous, B2B-only transactions with rigorous buyer vetting and onboarding
- Channel safety: Geographic controls and buyer-type segmentation that eliminate channel conflict and protect distributor relationships
“Our buyers don’t want endless discounting — they want certainty and speed. LaaS gives brands the ability to plan liquidation outcomes rather than react under pressure. That changes the economics entirely.”
— Anant Chaturvedi, Co-Founder & COO, Excess2Sell
Technology-Driven Execution at Scale
LaaS operates on Excess2Sell’s proprietary technology platform, built over eight years of transaction data spanning electronics, fashion, FMCG, consumer durables, home appliances, beauty, and industrial categories. Pricing algorithms, buyer-matching engines, and execution workflow tools synthesise millions of data points to forecast sell-through timelines and recovery rates before a single unit of inventory goes live — transforming what has historically been a reactive, gut-feel exercise into a data-driven, predictable operation.
“Technology brings predictability to what has always been a reactive process. We can forecast sell-through timelines and recovery rates with high accuracy before inventory even goes live — giving brands the confidence to plan, not scramble.”
— Amit Kundra, Co-Founder & Head of Technology, Excess2Sell
The platform operates primarily on a zero-inventory model, assuming physical possession of seller goods only in select categories where years of historical data provide high confidence of rapid clearance. This capital discipline ensures sustainable unit economics for both Excess2Sell and its clients. Depending on inventory type, brand sensitivity, and urgency, execution may be structured through dedicated brand portals, managed B2B auctions, or direct placement with pre-qualified buyers — offering flexibility without sacrificing governance.
A Proven Track Record Across India’s Leading Brands
Since its founding in 2016, Excess2Sell has facilitated over ₹1,600 crore in B2B liquidation
transactions, serving marquee brands across consumer categories. The company’s existing client roster spans leading global and Indian enterprises including Dell, HP, Intel, Acer, Apple, Samsung, Godrej Consumer Products Limited, Myntra, Mensa Brands, Pharmeasy, Evenflow, Globus Fashion, Puma, Pepperfry, TTK, VIP, Olympia, D-Link, Smartlink, Stovekraft, Blinkit, and Zepto — a testament to the platform’s ability to meet the rigorous standards of India’s most brand-conscious organisations.
The company has been recognised on the Financial Times’ High-Growth Companies Asia-Pacific list for four consecutive years, from 2022 through 2025, most recently ranked 233rd with a compound annual growth rate of 42.59 percent. This sustained recognition underscores Excess2Sell’s position as one of the fastest-growing B2B platforms in the region and validates the structural demand for professionalised inventory liquidation services at scale.
With the launch of LaaS, Excess2Sell is formalising its proven execution capabilities into a repeatable, scalable service product — one designed to become the industry standard for enterprise inventory liquidation across India.
Addressing a ₹2.5 Lakh Crore Market Inefficiency
The scale of India’s excess inventory problem is difficult to overstate. Rapid e-commerce expansion, evolving consumer preferences, compressed product lifecycle timelines, and the complexity of multi-tier distribution networks have all conspired to create structural overstock challenges for brands operating in nearly every category. The consequences are far-reaching: working capital locked in idle stock depresses reinvestment capacity, write-downs compress margins, and ad-hoc discounting undermines pricing integrity across channels.
LaaS is specifically designed for enterprises managing ₹1 crore or more in slow-moving, obsolete, or channel-sensitive inventory. The service addresses the full spectrum of liquidation triggers — from annual year-end write-downs and seasonal clearance cycles to one-time events such as channel transitions, product discontinuations, brand relaunches, and capacity rationalisation. Key inventory categories include Consumer Electronics and IT Hardware, Fashion and Apparel, FMCG and Consumer Packaged Goods, Home and Kitchen Appliances, Beauty and Personal Care, and Industrial Supplies and B2B Materials.
Availability and Engagement Model
LaaS is immediately available for qualified enterprises across India. Excess2Sell operates on a success-based fee model, with no upfront costs or listing fees. Client organisations pay only upon successful liquidation — aligning the platform’s incentives entirely with seller outcomes and removing any barrier to initial engagement.
Prospective clients are invited to request a complimentary liquidation assessment, during which Excess2Sell’s enterprise team will evaluate the inventory challenge, provide an indicative recovery forecast, and outline a proposed execution approach. Engagement typically begins within days of assessment completion.
Key Performance Statistics at a Glance
| Liquidation Timeline | 14–21 days (vs. 45–90 days traditional) |
| Recovery Rate | 65–75% of landed cost (vs. 45–55% traditional) |
| Verified B2B Buyer Network | 59,000+ buyers |
| Geographic Reach | 100+ cities across India |
| Lifetime GMV Facilitated | ₹1,600+ crore |
| Revenue CAGR | 42.59% |
| FT High-Growth Ranking | #233, Asia-Pacific 2025 |
| Consecutive FT Recognitions | 4 years (2022–2025) |
About Excess2Sell
Founded in 2016, Excess2Sell is India’s first technology-enabled B2B platform for inventory liquidation. The company brings structure, transparency, and speed to the historically unorganised process of clearing excess, obsolete, and blocked inventory across Indian commerce. Supported by a
verified network of more than 59,000 B2B buyers spanning 100-plus cities, Excess2Sell has facilitated over ₹1,600 crore in liquidation transactions across electronics, fashion, FMCG, consumer durables, beauty, and industrial categories. The company has been recognised as one of the Financial Times’ High-Growth Companies Asia-Pacific for four consecutive years.
Media & Enterprise Enquiries
Excess2Sell Corporate Communications
Email: care@excess2sell.com | Phone: +91 77388 70077 | Web: www.excess2sell.com