‘Hero’ Trademark To Sell Upcoming Electric Vehicles

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The country’s largest two-wheeler maker Hero MotoCorp can use the ‘Hero’ trademark to sell its upcoming electric vehicles, as per a ruling by an arbitration tribunal.

On Thursday, the two-wheeler major stated that the tribunal has ruled in its favour regarding the use of the trademark.

The company stated, “Significantly, the arbitration tribunal emphasized on the investments to the tune of ₹ 400 crore made by Hero MotoCorp on the business of electric vehicles and expenses of almost ₹ 7,000 crore on brand building of Hero in the past 10 years”.

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