Jisora: The Loungewear Brand That’s Taking India by Storm


Jaipur, Rajasthan: In the midst of the Covid-19 pandemic, four siblings from Jaipur, Rajasthan – Khushboo, Tushar, Mehul and Kavya Sethi of age 23, 19, 18 and 17 years respectively – saw an opportunity to create a brand that could provide comfortable clothing for people who were spending more time at home than ever before. With their family already in the clothing business, they had the expertise and know-how to start something of their own in the fashion industry. And so, Jisora was born.

Jisora quickly gained popularity among women across India and has grown into a family of more than 2.5 lakh customers in just two years. The brand has been featured in the Top 100 D2C brands of India and has close to 2 lakh followers on Instagram. Today, Jisora is a leading loungewear brand in India with high customer retention.

The brand offers a range of comfortable and stylish loungewear, including lounge sets, co-ord sets, dresses, and tops, all made mostly from cotton. Their designs are perfect for women who want to look stylish and feel comfortable at the same time.

Speaking about the brand’s journey, Khushboo Sethi, co-founder of Jisora, said, “We always wanted to start something of our own, and the Covid lockdown gave us the time and opportunity to do so. We saw a gap in the market for comfortable loungewear, and that’s how Jisora was born.”

Tushar Sethi, another co-founder, added, “We wanted to create a brand that resonated with women across India, and we are thrilled that Jisora has become a leading loungewear brand in such a short span of time.”

Mehul Sethi, co-founder of Jisora, said, “Our focus has always been on quality and comfort, and that’s what sets us apart from other brands. We use the best quality cotton to ensure that our customers feel comfortable and stylish at the same time.”

Kavya Sethi, the youngest co-founder, said, “We are grateful for the support we have received from our customers and are excited to continue growing our brand and expanding our product range.”

Jisora’s success story is an inspiration for young entrepreneurs who want to start something of their own. The brand’s focus on quality, comfort, and style has resonated with women across India, and it has quickly become a household name.

If you’re looking for comfortable and stylish loungewear, be sure to check out Jisora. Visit their website at https://jisora.com  and follow them on Instagram at https://instagram.com/jisorajaipur?igshid=MzRlODBiNWFlZA==  for the latest updates and product launches.



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