The Tripura Marketing Didi Policy marks a major step toward empowering rural women entrepreneurs. The policy strengthens market access for women-led self-help groups (SHGs) across the state.
Launched last month by the Tripura Rural Livelihood Mission (TRLM), the initiative aims to make SHG members, known as didis, market-ready. It focuses on helping women compete in organized and digital markets.
Tripura has become one of the few states in India with a dedicated policy for women’s market access. While SHGs have improved production over the years, limited exposure to structured markets slowed their growth. The new policy directly addresses this gap.
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Tripura Marketing Didi Policy for Women SHG Market Empowerment
The policy focuses on building strong and sustainable market linkages. It supports the development of unique brand identities for indigenous products made by women SHGs.
These products include traditional handicrafts, handloom items, and processed food products. Improved branding will help them attract wider consumer interest. Officials believe this will increase product value and visibility.
How the Tripura Marketing Didi Policy Improves Market Access
A key feature of the policy is digital and e-commerce integration. Women entrepreneurs will gain access to online platforms to sell their products directly.
This shift will reduce dependency on middlemen. It will also help SHGs reach buyers beyond local and regional markets. National and global consumers are expected to benefit from access to authentic local products.
Branding and Promotion Support for Women SHGs in Tripura
The policy provides hands-on support for branding and promotion. SHGs will receive guidance on packaging, pricing, and quality standards.
Training programs will help women understand consumer trends. This knowledge will enable them to adapt their products to changing market demand.
Digital Marketing and E-Commerce Under Tripura Marketing Didi Policy
Digital marketing training is another important component. Women SHG members will learn online promotion and customer engagement techniques.
The policy also supports improved logistics and infrastructure. Common facility centers and storage units will help women manage production efficiently.
Tripura Marketing Didi Policy Boosts Rural Women Entrepreneurship
The initiative is expected to increase income opportunities for women. It also promotes financial independence and confidence among SHG members.
By encouraging entrepreneurship, the policy strengthens Tripura’s rural economy. Local crafts and traditional skills will gain renewed recognition in wider markets.
Why Tripura Marketing Didi Policy Is a Model for Other States
State officials say the policy reflects Tripura’s commitment to inclusive growth. Women remain central to grassroots development under this framework.
The Tripura Marketing Didi Policy could serve as a model for other states. It successfully links women’s empowerment with structured market access.
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