In a world driven by funding rounds, influencer campaigns, and million-dollar marketing budgets, one young Indian entrepreneur is flipping the script — with nothing but belief, purpose, and a laptop in his bedroom.
Rajat Sharma, the mind behind Purely Kind, built and launched his vegan brand in just one hour — with zero investment, zero team, and zero ads. What started as a solo mission is now on track to become a ₹10 crore movement — in just five days.
“I didn’t wait for funding. I didn’t wait for a team. I didn’t wait for perfection. I just started,” says Rajat. And from that moment, a new kind of startup story began to unfold — live, transparent, and deeply human.
A Brand That’s More Than a Business
Purely Kind isn’t just another D2C brand — it’s a statement. Rooted in compassion and driven by purpose, the brand stands against animal cruelty, overpriced “ethical” labels, and hollow sustainability claims.
Its first product, The Kind Starter Box, is a curated selection of 100% vegan, cruelty-free, chemical-free products made in India. No middlemen. No marketplaces. No compromises.
“Every item in the box tells a story of care, ethics, and conscious choices,” Rajat shares. “It’s not just about buying — it’s about belonging to a movement.”
The ₹10 Crore Goal — Why It Matters
On the surface, aiming for ₹10 crore in revenue within five days of launch sounds like a wild bet. But for Rajat, it’s not about the money.
“It’s about proving that kindness scales — even without capital,” he says.
With no paid promotions, no celebrity endorsements, and no viral ad blitzes, Rajat is documenting every step of the journey across Instagram, LinkedIn, and Twitter. From first orders to packaging, every detail is shared in real-time with a growing online community.
What’s Inside the Box?
- 100% vegan, cruelty-free Indian products
- Ethically sourced and free from harmful chemicals
- Crafted to support small makers and clean living
It’s more than a box — it’s a statement of intent. A gentle protest wrapped in purpose.
Be Part of the Kindness Movement
Consumers can pre-order The Kind Starter Box https://forms.gle/kXXfBDanvYwVtLAP7 and follow the journey on Instagram: @purelykind.in.
“Whether you buy or simply share the message — you’re part of this,” Rajat says.
This isn’t just the launch of a brand. It’s a bold reminder that courage can outshine capital, and that even in today’s hyper-commercial world, kindness still has a place — and power.
