Arunachal Pradesh Chief Minister Pema Khandu has launched TRACTION 2026, a new filmmaking initiative aimed at promoting tourism, supporting Micro, Small and Medium Enterprises (MSMEs), and strengthening the state’s creative economy. The programme seeks to use cinema and digital storytelling as tools for economic growth and cultural promotion.
Speaking at the launch event, Khandu said films have a unique ability to showcase destinations, cultures, and communities. As a result, they can attract tourists, investors, and entrepreneurs. He noted that many regions across the world have benefited from film-induced tourism. Therefore, Arunachal Pradesh aims to use its natural and cultural strengths to achieve similar success.
The Chief Minister described TRACTION 2026 as a forward-looking initiative. Moreover, he said it aligns with the state’s vision of sustainable and inclusive development.
Read More: El Nino May Hit India’s Monsoon, Rice and Maize Output: FAO
Showcasing Arunachal Pradesh to a Wider Audience
Arunachal Pradesh is known for its stunning landscapes, rich biodiversity, and vibrant tribal traditions. However, many of its attractions remain less explored compared to other destinations in India.
Through TRACTION 2026, the government wants filmmakers to capture the state’s beauty and diversity. In turn, these films can introduce Arunachal Pradesh to audiences across India and abroad.
Khandu said visual storytelling can create a strong emotional connection with viewers. Consequently, people often become interested in visiting places they see on screen. The government hopes this initiative will increase awareness about the state’s tourism potential.
Furthermore, films can highlight lesser-known destinations. This can help spread tourism benefits to remote areas and local communities. At the same time, it can reduce pressure on already popular tourist spots.
Tourism Sector Expected to Gain Momentum
Tourism remains one of the most promising sectors in Arunachal Pradesh. Therefore, the government sees TRACTION 2026 as a strategic investment in the industry’s future.
The state offers mountains, rivers, forests, lakes, and unique cultural experiences. However, many potential visitors know little about these attractions. Through films and digital content, the government hopes to change that perception.
Khandu said successful films often inspire travel. As a result, tourist arrivals increase, creating opportunities for local businesses and communities. Increased tourism can also generate employment and boost local economies.
Moreover, visitors spend money on accommodation, transportation, food, handicrafts, and other services. Consequently, tourism growth can benefit a wide range of sectors.
The Chief Minister expressed confidence that the initiative would strengthen Arunachal Pradesh’s position as a leading tourism destination in Northeast India.
Supporting MSMEs Through New Opportunities
One of the main objectives of TRACTION 2026 is to create opportunities for MSMEs. According to the Chief Minister, film production activities generate demand for numerous local services.
For instance, production teams require hotels, transport services, catering facilities, equipment suppliers, and event support. As a result, local businesses can benefit directly from filmmaking activities.
Furthermore, films can help promote local products and traditional crafts. This exposure can open new markets for entrepreneurs and artisans.
Khandu said MSMEs play a crucial role in the state’s economy. Therefore, supporting their growth remains a priority for the government. By linking tourism and filmmaking with entrepreneurship, TRACTION 2026 aims to create a stronger economic ecosystem.
Additionally, increased visibility can attract investors and business partnerships. This can help local enterprises expand and become more competitive.
Strengthening the Creative Economy
The initiative also aims to strengthen Arunachal Pradesh’s creative economy. Across the world, creative industries contribute significantly to employment and economic growth. Therefore, the government wants to create more opportunities in this sector.
Khandu said the state has many talented filmmakers, artists, photographers, musicians, and content creators. However, they often face challenges in accessing platforms and resources.
TRACTION 2026 seeks to address this gap. Through the initiative, creative professionals can showcase their work and connect with industry experts. Moreover, collaborations with production houses can help local talent gain valuable experience.
The programme may also encourage more young people to explore careers in filmmaking and media. Consequently, the state can develop a stronger pool of creative professionals.
At the same time, increased film production can create demand for technical services and support industries.
Preserving and Promoting Cultural Heritage
Arunachal Pradesh is home to numerous indigenous communities with distinct traditions, languages, and customs. Therefore, cultural preservation remains an important aspect of the initiative.
The Chief Minister said films can play a powerful role in documenting and promoting cultural heritage. Through storytelling, filmmakers can highlight the traditions that make Arunachal Pradesh unique.
Moreover, cultural representation can foster greater understanding and appreciation among wider audiences. This can strengthen cultural pride within local communities.
Khandu emphasized that development should not come at the cost of heritage. Instead, both should progress together. TRACTION 2026 aims to achieve this balance by promoting culture while creating economic opportunities.
Furthermore, the initiative can encourage younger generations to learn about and preserve their traditions.
Creating Jobs and Skill Development Opportunities
Another major benefit of the initiative is employment generation. Film production involves a wide range of activities. Therefore, it creates opportunities for people with different skills and backgrounds.
Local residents can find work in production support, hospitality, logistics, transportation, media services, and event management. In addition, technical roles may emerge as the sector grows.
Khandu said the government wants young people to participate actively in these opportunities. Therefore, skill development and training will play an important role in the initiative’s success.
Moreover, industry partnerships can help local youth gain practical knowledge and professional experience. This can improve employability and support long-term career growth.
The Chief Minister noted that creative industries can become an important source of jobs in the future.
Building a Stronger Global Identity
TRACTION 2026 also seeks to strengthen Arunachal Pradesh’s visibility at the national and international levels. Films and digital content can reach audiences far beyond geographical boundaries.
As more people discover the state’s attractions, interest in tourism and investment may increase. Consequently, Arunachal Pradesh can attract greater attention from businesses, filmmakers, and travelers.
Khandu said a strong brand identity is essential in today’s competitive environment. Therefore, the state must actively promote its strengths and unique characteristics.
The initiative will help create compelling narratives about Arunachal Pradesh. In turn, these stories can showcase the state’s natural beauty, cultural richness, and economic potential.
Vision for Sustainable Growth
The Chief Minister described TRACTION 2026 as more than a filmmaking programme. Instead, he called it a platform that connects tourism, entrepreneurship, culture, and economic development.
He said the initiative reflects the government’s commitment to sustainable growth. Moreover, it aims to create long-term benefits for local communities and businesses.
Through stronger collaboration among filmmakers, entrepreneurs, government agencies, and citizens, Arunachal Pradesh hopes to unlock new opportunities. The programme seeks to attract visitors, support MSMEs, generate employment, and promote cultural heritage.
As TRACTION 2026 moves forward, the state expects greater tourism interest, stronger economic activity, and increased recognition at national and global levels. Ultimately, the initiative represents a significant step toward building a diversified and resilient economy while showcasing the best of Arunachal Pradesh to the world.
Read More: Tripura Minister Calls for Faster Implementation of Welfare Schemes for Scheduled Castes