Arunachal Pradesh has taken a significant step in promoting its rich cultural heritage and breathtaking landscapes with the launch of the ‘Rise & Shine Arunachal Pradesh-2025’ tourism calendar. The launch event, held on Saturday, was led by Arunachal Pradesh Governor KT Parnaik and organized by the Tourism Department, in collaboration with Miss India Organisation and the Times Group.
The grand occasion saw the presence of Tourism Minister PD Sona, Bollywood actress and Femina Miss India 2002 Neha Dhupia, as well as Miss Arunachal 2025 and other Femina Miss India winners, adding a glamorous touch to the celebration.
Showcasing Arunachal Pradesh as a Global Tourism Hub
Governor KT Parnaik emphasized that the event serves as a significant step towards making Arunachal Pradesh a world-class tourism destination. He highlighted that the state boasts incredible natural beauty, cultural diversity, and immense tourism potential. “Arunachal Pradesh has all the ingredients to become a top-tier tourist hotspot. With collaborative efforts from the government, local communities, and tourism stakeholders, we can unlock its full potential while ensuring the preservation of its unique heritage,” the Governor stated.
The newly launched ‘Rise & Shine 2025’ calendar beautifully captures the pristine landscapes, vibrant festivals, and rich traditions of Arunachal Pradesh. From the majestic Himalayan peaks kissed by the first rays of the sun to the lush green valleys, gushing rivers, and serene monasteries, the calendar encapsulates the true essence of the state.
A Fusion of Tourism & Glamour: Collaboration with Miss India Organisation
A major highlight of the calendar is its collaboration with the Miss India Organization. The 13-image calendar features Femina Miss India queens, adding an element of elegance while promoting Arunachal Pradesh on a national and global scale. The initiative is expected to attract travel enthusiasts, photographers, and adventure seekers eager to explore the unexplored beauty of India’s northeastern paradise.
Tourism Minister PD Sona reiterated the state’s commitment to boosting tourism and increasing awareness about Arunachal’s offerings.“The time has come to let the world know about Arunachal Pradesh and what it has to offer. This calendar serves as a powerful medium to showcase our state’s beauty and traditions,” he said.
Government’s Commitment to Strengthening the Tourism Sector
Recognizing tourism as a key driver of economic growth, the Arunachal Pradesh government has been actively working to improve tourism infrastructure, enhance connectivity, and promote eco-friendly tourism. The Governor urged all stakeholders—from government agencies to local communities—to work together in positioning Arunachal Pradesh as a must-visit destination.
He also assured that the state government is addressing key challenges in the tourism sector, including infrastructure development, accommodation facilities, and sustainable tourism practices.
Arunachal Pradesh: A Land of Diverse Tourism Experiences
With its untouched natural beauty, vibrant tribal culture, and rich biodiversity, Arunachal Pradesh offers a diverse range of tourism experiences, including:
- Adventure Tourism: Trekking, river rafting, and mountaineering in the Eastern Himalayas.
- Cultural Tourism: Festivals like Tawang Festival, Losar, and Nyokum Yullo.
- Spiritual Tourism: Monasteries such as Tawang Monastery, one of the largest in India.
- Eco-Tourism: Exploring wildlife sanctuaries like Namdapha National Park and Pakke Tiger Reserve.
- Heritage Tourism: Ancient Buddhist sites, tribal traditions, and historic landmarks.
A Vision for the Future of Arunachal Tourism
The launch of ‘Rise & Shine Arunachal Pradesh-2025’ marks a significant step in the state’s tourism promotion strategy. By leveraging strategic partnerships, cultural promotion, and innovative marketing, the initiative is expected to attract more tourists, boost local economies, and enhance global recognition of Arunachal Pradesh.
With continued government support, active community participation, and responsible tourism practices, Arunachal Pradesh is well on its way to becoming a leading travel destination in India and beyond. Governor Parnaik’s final message, “Let us all work together to showcase Arunachal as a must-visit destination for travelers from across the globe.”
As Arunachal Pradesh continues to shine on the global tourism map, the Rise & Shine 2025 calendar is a testament to its beauty, culture, and hospitality—an open invitation to the world to explore India’s hidden gem.