Mumbai, September 18 — The morning of the iPhone 17 launch at Mumbai’s Bandra Kurla Complex began with a surprise twist even before Apple’s doors opened.
While hundreds queued in the pre-dawn drizzle, Flipkart Minutes quietly turned launch day into a spectacle. A quick order through the service brought India’s first iPhone 17 to its buyer within minutes, skipping the long wait entirely.
Almost instantly, a selfie clicked on the brand-new phone lit up a large digital billboard parked just outside the Apple Store. The playful caption — “Captured on iPhone 17, bought on Flipkart Minutes” — drew cheers from the crowd and a flood of posts across X (formerly Twitter) and Instagram, with well-known handles like @GabbbarSingh and @Trendulkar sharing the moment.
The activation didn’t just highlight record-speed delivery; it turned a single purchase into the most-watched highlight of the morning.
As the store’s official opening approached, excitement continued to build. Long, winding lines of eager buyers stretched across the plaza, with fans comparing notes on models and colours.
The sheer turnout meant occasional jostling and impatient shouts as people tried to keep their place, but security staff and store teams kept things moving in batches. For most, it remained an energetic, once-a-year celebration of Apple’s big release.
By mid-morning, new owners were stepping out with their iPhone 17s, while countless others documented the Flipkart billboard moment from every angle. What started as a regular launch quickly became a story of speed, smart ordering, and a citywide buzz — proving that in Mumbai, even an iconic tech drop can be upstaged by a well-timed delivery.
Reference Link –
https://x.com/abhicheesecake/status/1968866674662080527?s=12
tps://x.com/GabbbarSingh/status/1968910901794226190