the Government of Nagaland brought together farmers, entrepreneurs, and industry leaders to showcase the growing Nagaland coffee potential. Organized as part of the state’s agricultural promotion strategy, the event highlighted the emerging quality and demand of Nagaland-grown coffee in both national and international markets.
The exhibition, which took place at the Capital Cultural Hall, drew participation from coffee growers across the state’s hilly districts. Coffee samples, live roasting demonstrations, and business-to-business interactions were central to the program.
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State Government Backs Coffee as a Growth Sector
Addressing the audience, Nagaland Chief Secretary J. Alam emphasized that the government views coffee as a key sector for rural development and economic growth. He noted that the agro-climatic conditions of the state offer a unique opportunity for sustainable coffee cultivation.
“Our farmers have already shown that Nagaland’s coffee can stand out in quality,” said Alam. “Now, we must invest in infrastructure, branding, and market access.”
The Nagaland coffee potential was also praised by officials from the Department of Land Resources, which has supported coffee plantations through training and financial assistance over the past decade.
Local Farmers and Entrepreneurs Take the Spotlight
The event gave coffee growers like Thejasetuo Yhoshü from Zhavame village a platform to share their journey. “Ten years ago, few believed coffee could thrive here,” he said. “But today, our beans are going to European markets.”
Another entrepreneur, Bendang Imchen from Mokokchung, displayed his organic coffee products, which have gained popularity in boutique cafés across Northeast India. Events like these, he believes, are essential for small growers to connect with buyers and distributors.
International Buyers and Experts Join In
Adding to the excitement, representatives from international coffee trade groups and national retail chains attended the Kohima expo. Tasting sessions and panel discussions revealed high interest in the state’s Arabica beans, known for their mild acidity and fruity notes.
“Nagaland coffee has a clear niche appeal,” said Maria D’Silva, a Mumbai-based specialty coffee buyer. “With the right packaging and certification, this could be a premium Indian origin.”
Experts also conducted quality grading sessions to help farmers understand international standards. These interactions aim to boost both quality and confidence among local producers.
Promoting Nagaland Coffee Through Branding and Tourism
To further promote the Nagaland coffee potential, the event included a branding workshop. Officials unveiled a “Nagaland Coffee” label that will soon be used for certified local products. The branding effort focuses on sustainability, tribal community involvement, and traceability.
Additionally, the Tourism Department hinted at the development of coffee tourism in scenic plantation zones like Phek, Mon, and Wokha. Coffee trails, plantation stays, and café experiences are being considered as part of a broader eco-tourism plan.
A New Avenue for Youth Employment
With youth unemployment a rising concern, the coffee industry offers a new frontier. Various young entrepreneurs and recent graduates attended the expo, exploring roles in roasting, packaging, marketing, and café startups.
One such participant, Nungshila Aier, said, “I’ve studied marketing and want to stay in Nagaland. Coffee gives me a reason not to leave the state for opportunities.”
The government assured support through training programs, skill development, and access to credit for youth-led enterprises focused on coffee.
Challenges and the Way Forward
Despite the enthusiasm, officials acknowledged that challenges remain. These include limited access to processing facilities, fluctuating global coffee prices, and the need for better transport infrastructure. However, the government is partnering with development agencies and NGOs to build farmer cooperatives and improve logistics.
A roadmap will soon be released outlining short-term and long-term goals for the coffee sector, including international trade shows, digital marketing campaigns, and farmer capacity building.
The Kohima event clearly demonstrated the growing Nagaland coffee potential. With committed farmers, interested buyers, and state backing, the region is poised to become one of India’s most promising coffee frontiers.
As Nagaland brews its identity in the world of specialty coffee, events like these help turn potential into progress—bean by bean.
