In a significant move, West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), the largest dairy cooperative in Northeast India operating under the Purabi Dairy brand, has set forth ambitious plans for the upliftment of the dairy sector in Assam in the year 2024.
WAMUL’s Milestones: Strengthening Livelihoods and Doubling Farmer’s Income
Speaking at a pre-Magh Bihu celebration at the Purabi Dairy campus in Guwahati, WAMUL Managing Director SB Bose expressed pride in the cooperative’s substantial growth, providing improved livelihoods to numerous dairy farmers in the state. He highlighted the pivotal role played by WAMUL, with support from the National Dairy Development Board (NDDB) and the Government of Assam, in fostering a thriving community of dairy farmers.
Record Farmer Inclusions and Product Expansion
Bose outlined the cooperative’s goals for the year, aiming to welcome a record number of dairy farmers into the Purabi family. The introduction of diverse products is a key facet of their strategy, aligning with Prime Minister Narendra Modi’s vision for doubling farmers’ income and the rural economic vision of Assam Chief Minister Dr. Himanta Biswa Sarma.
Highlighting WAMUL’s recent achievements, Bose noted a 15% increase in milk procurement, a notable 21% surge in milk sales, and a remarkable 35% rise in the production of value-added milk products compared to the previous year.
Beyond Milk: Purabi’s Allied Initiatives and Future Product Launches
In the past year, Purabi expanded its portfolio by introducing allied products like Purabi Honey, providing an additional income stream for farmers. The cooperative actively engaged in organizing workshops and training programs to empower farmers in the realm of beekeeping. Excitingly, Purabi Dairy is set to enhance its product range by introducing ice cream, flavored milk, and sweets at its new plant in Panjabari, Guwahati.