Rocky Aur Rani Ki Prem Kahani: Dharma Productions’ Pursuit of Relevance in Changing Bollywood Landscape

Alia Bhatt and Ranveer Singh


As the teaser for the film “Rocky Aur Rani Ki Prem Kahani” hits the screens, one can’t help but imagine the creative brainstorming sessions that must have taken place at Dharma Productions. Karan Johar, surrounded by talented new-age writers, aims to revitalize Bollywood with relatable content and break free from the predicted doom that the industry has been facing since the pandemic-induced lockdown. This article delves into the efforts of Dharma Productions and Bollywood to adapt and cater to an evolved and discerning audience.

The Dire Need for Reboot: Bollywood’s Battle for Survival

The prevalent boycott sentiments and evolving audience expectations have compelled Bollywood, including Dharma Productions, to reassess its strategies and find a path to rejuvenation. The industry recognizes the urgent need to resonate with a country that has undergone significant changes during the pandemic and is no longer swayed by mere imitations of Hollywood or Korean originals.

The Quest for Relatable Content: Dharma’s Creative Think Tank

Karan Johar, presiding over a meeting in the Dharma conference room, leads a team of talented writers with prestigious degrees from institutions like NYU and SOAS. Together, they brainstorm and devise dialogues that aim to strike a chord with the audience. Lines like “Isha meri button hai” and “Tumhe apne power on karne ke liye apne aap ko on karna padega” reflect their pursuit of creating relatable content that connects with the viewers.

Adapting to the Changing Landscape: Bollywood’s History of Re-Strategizing

Dharma Productions and Bollywood as a whole have faced the need for re-strategizing in the past. The film “My Name Is Khan” marked a turning point, where Karan Johar embraced a “mature phase” of his career. This phase involved a shift in storytelling style and visual aesthetics, reflecting the changing dynamics of the industry influenced by filmmakers like Anurag Kashyap and the growing demand for realistic cinema.

Dharma Productions’ Return to the Drawing Board

In the quest for relevance, Dharma Productions finds itself back at the drawing board. Recognizing the changing landscape of Bollywood, the team understands the importance of reevaluating their approach to storytelling, visual aesthetics, and content selection. The evolving tastes and expectations of the audience demand a fresh perspective and a departure from the formulaic approach.


With “Rocky Aur Rani Ki Prem Kahani,” Dharma Productions and Bollywood at large strive to adapt to the evolving audience sensibilities. Karan Johar’s creative think tank, comprising talented writers, aims to craft content that resonates with the post-pandemic era. By embracing change, re-strategizing, and focusing on relatability, Bollywood seeks to regain its position as a thriving industry and captivate the hearts of the discerning audience that yearns for meaningful and authentic storytelling.



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