Aarti Pawar’s Illuminating Journey with What’s Hot Thane: Transforming Thane’s Community Through Digital Brilliance and Brand Empowerment


Greetings! I’m Aarti Pawar, a seasoned digital marketer with over 15 years of hands-on experience in the ever-evolving world of online promotion and brand management. Over the years, I’ve had the privilege of worked with renowned digital marketing agencies in the bustling hub of Mumbai, where I’ve had the pleasure of working closely with a diverse array of brands, both big and small, including household names like Raymond, Idea, and ParleG.

Around 1.5 years ago, I embarked on a personal journey to delve deeper into the realm of content creation and community engagement by launching “What’s Hot Thane” on Instagram( Insta Handel: @whatshotthane) What started as a modest endeavour has since blossomed into a thriving digital community, boasting a vibrant family of 45,000 and counting! Through “What’s Hot Thane,” my aim is simple yet profound: to serve as a beacon of information and inspiration for the residents of Thane, keeping them informed about the latest trends, events, and developments unfolding in their city.

But my aspirations extend beyond mere information dissemination. With a firm belief in the power of digital marketing to drive positive change, I’m passionate about leveraging my expertise to support local businesses and brands in Thane to grow them digitally & Socially. By forging meaningful partnerships and implementing innovative strategies, I strive to not only enhance brand visibility and drive sales but also contribute to the economic growth and prosperity of the community as a whole.

In essence, “What’s Hot Thane” is more than just a digital platform; it’s a testament to my unwavering commitment to making a difference in the lives of Thanekar’s, one post at a time. So, join me on this exciting journey as we continue to explore, engage, and empower the vibrant city of Thane together!
Reach out to me to If you need to grow your brand digitally



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