Monday, January 30, 2023

Brick Brown, the rise of a sustainable brand: From humble beginnings to thriving business

Date:

Introducing Brick Brown – A Sustainability-Focused Brand

Brick Brown is a premium Home Decor & Essentials brand founded in 2018 by a sibling duo Yash Verma and Kirti Verma, with a mission to provide premium quality products at affordable prices. The brand was born out of a desire to provide handcrafted, made-in-India products that support skilled artisans while being sustainable and eco-friendly.

Filling a Gap in the Market

In 2018, the founders of Brick Brown observed that an increasing number of individuals were shifting towards sustainability and seeking alternatives to plastic and melamine products. Upon conducting market research, it was discovered that there was a scarcity of brands offering premium quality wooden products. Furthermore, those that were available were priced exorbitantly. This gap in the market inspired them to start Brick Brown.

“We firmly believe that a home is a reflection of its inhabitants and the products they choose to use within it, serve as a narrative of their unique style and taste. Our goal is to ensure that everyone has access to premium quality products at reasonable prices, to elevate their home to a state of their perfection.” says co-founder Kirti.

From Startup to Success

Starting as a bootstrap startup, Brick Brown has grown into a profitable company. Throughout its journey, the brand has been dedicated to learning and growing at each step, constantly striving to improve its products and customer experience.

The brand has its own In-house production unit, which allows them to maintain the quality of its products and make them available to more customers.

Brick Brown’s USP is that they offer premium quality handcrafted products that embody the values of utility, minimalism, and sustainability, all at affordable prices.

One of their proud moments was while setting up their production unit in a rural area of Uttar Pradesh when they worked hard with the government to get electricity lines installed, and brought electricity to the nearby village area as well. “We spent a good capital, but it was worth it, as it made a real difference in the lives of the people in that area,” says co-founder Yash.

Expanding Reach with B2B Clients

As B2C operations began, the company began receiving B2B inquiries. The establishment of their own manufacturing facility presented a prime opportunity for expansion into the B2B market, and now they have clients like Barbeque Nation and many prominent brands.They have supplied to clients in the US & Singapore as well. B2B customers have expressed high levels of satisfaction with the company’s efficient sampling process, consistent quality maintenance, timely delivery, and personalized customization options.

The Dynamic Collection

Brick Brown collection features a range of products that reflects the perfect balance of utility and minimalism. From dynamic printed platters and artistic serving trays to versatile organizers and wall shelves, as well as cutlery and cutlery holders, you will find everything you need to elevate your home and kitchen decor. And for those who love a cohesive theme, their collection includes mahogany, floral, tropical, carved crust, arums, wintertide, and many more.

Each product is handcrafted with care by skilled artisans using premium raw materials, treated-seasoned wood, and a food-safe finish.

“At Brick Brown, we understand that people want to make the most of every corner of their home and want it to look beautiful at the same time. Our products are designed to cater to this very need by providing functional and visually pleasing products for their home.” adds Kirti.

Charting a Course for Success

With a focus on innovative design and functionality, their products are sure to appeal to a wide range of customers.

“As a D2C brand, our future plan is to bring affordable luxury to homes worldwide without compromising on quality. We will expand internationally after solidifying our presence in India, and expand our product offerings to include new categories such as small furniture.” adds Yash.

In conclusion, Brick Brown is a brand that is committed to providing high-quality products that are sustainable, handcrafted and affordable. As a company, they have come a long way since their modest origins and are excited for what the future holds.

Website Link:

https://brickbrown.com/

b. Instagram: https://www.instagram.com/brickbrownofficial/

c. LinkedIn: https://www.linkedin.com/company/brick-brown

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