In an industry that evolves by the quarter, most agencies scramble to keep up. But Balistro, the Gurugram-based performance marketing consultancy, is setting its sights further ahead – not just adapting to change, but actively shaping what comes next.
Founded by Naman Khetawat and Manav Gupta, Balistro has earned its reputation through technical depth, measurable results, and a no-fluff, performance-first mindset. Now, as digital marketing enters a new chapter driven by automation, content, and customer lifecycle orchestration, Balistro has expanded its role: from executor to strategic growth partner.
Beyond Ads: The New Agency Model
The future of marketing isn’t just about media buying. It’s about convergence – of brand and performance, data and storytelling, automation and human strategy.
Balistro’s roadmap reflects that. While the team continues to lead in Meta Ads, Google Ads, Amazon, and SEO, they’re actively building capabilities around:
- Creative Strategy & Ad Concepting
- Personal Branding & Thought Leadership on LinkedIn
- WhatsApp Automation & Retention Journeys
- Full-Funnel Lifecycle Marketing
- Data Visualization & Predictive Analytics
- Podcasting & Long-Form Content for Brand Depth
As Naman Khetawat puts it, “We’re no longer just executing campaigns. We’re helping brands think like media companies – blending performance with narrative, and metrics with meaning.”
A Global Mindset, Built in India
From Gurugram, Balistro now serves clients in the US, Canada, UAE, Singapore, and beyond. Their global growth has been powered by results, not outbound sales. Word-of-mouth, Upwork referrals, and strategic partnerships have led to work across over 20 countries.
But this growth hasn’t diluted their boutique DNA.
Each account is still managed by a senior strategist. Campaigns are built collaboratively across paid, organic, and retention channels. Clients – whether a US-based SaaS startup or a Mumbai-based D2C brand – get access to the same high-performance culture and hands-on execution that defined Balistro from day one.
Tech, Talent, and Transparent Impact
What makes Balistro future-ready isn’t just the services – it’s how they’re delivered.
The agency is building custom internal systems for campaign QA, client performance dashboards, creative reviews, and knowledge sharing. By combining automation with real human judgment, Balistro increases campaign velocity while maintaining strategic control.
Meanwhile, talent remains core to the agency’s edge. Every team member is trained not just in platform mechanics, but in client communication, storytelling, and performance psychology. It’s a new breed of growth marketer – technical, analytical, and brand-aware.
Looking Ahead to 2025 and Beyond
The team is currently working on:
- Launching a Balistro podcast series to share learnings, growth frameworks, and brand stories
- Productizing creative + performance strategy sprints for startups and midsize brands
- Scaling its LinkedIn influence program to help founders and CXOs grow their personal brands alongside their companies
- Deeper integrations with CRM tools, AI copy frameworks, and cross-channel attribution systems
“We see ourselves as the operating system for brand growth,” says Manav Gupta. “By 2025, we’re building a firm that doesn’t just respond to briefs – it helps define them.”
About Balistro
Balistro is a boutique digital consultancy helping brands grow through full-funnel performance, creative strategy, and retention systems. With clients across India and internationally, Balistro blends data, narrative, and execution to deliver scalable results.
Learn more at www.balistro.com
